Being an owner of a garden center, the best feeling in the world is getting to see more customers coming in. But because of competition and other factors, you easily can lose your existing clients and fail to lure in new ones. Therefore, there’s an immediate need to find ways on how to bring in more customers. It all begins with the commitment and dedication to a solid and effective marketing plan.
But the big question is what should be integrated in that new marketing plan? Luckily for you, we’ve prepared a bunch of tips on how you should do it.
1 – Begin by hosting a gardening contest.
A very effective way to market your business or specific products/services is by hosting a contest in your establishment. Although it does require a lot of effort, it’s a tactic that’s fail-proof simply because it does not only promote your business, it also fosters the sense of community. Being creative is important and you need to ensure your prizes are interesting so that customers get the motivation they need to participate, prizes like free-standing or these portable gazebos instead of conventional gift cards.
2 – Start engaging in social media.
The fact that majority if not all of your business competitors already have online presence means that you shouldn’t be left out if it, too. And while some are busy doing elaborate internet marketing campaigns, you just have to focus on engaging in social media. It’s in fact very important to establish presence via social media platforms like Facebook and Instagram because they are perfect for your campaign considering that they are driven by visuals, something that you rely on to lure in customers. To begin your engagement in social media, you must create profiles dedicated to your garden center, where you showcase it by posting videos and images of gardening and related topics.
3 – Back your social media campaign up with content-driven marketing.
Of course, you can’t just focus on social media forever as you also need to give attention to your website. Be reminded that your website plays a crucial role because it is the portal over which your prospective customers who choose to buy gardening stuff online will go to. To make your website interesting, you have to fill it up with relevant and engaging content. Arguably the best way to start giving consistent great content to your site is by starting a blog. At this point, you can start creating blog posts on a regular basis, and don’t forget to cover topics related to your business.
There you have it – the basic yet very effective ways to improve marketing of your garden center. Don’t forget that you need to do them not because you want to keep your business afloat, but more on ensuring you have the competitive edge.